From Trading Floors to Your Desktop
Back in 2013, three of us were working at different investment firms across Toronto and Montreal. We kept running into the same problem – clients would ask what indicators to watch, and we'd point them toward expensive platforms they couldn't afford or confusing free tools that didn't actually help.
One night over drinks, we sketched out what we actually wanted to exist. Something straightforward. Something that showed you what mattered without drowning you in noise. By 2015, we'd quit our jobs and launched the first version from a cramped office in Peterborough.
Ten years later, we're still in Peterborough (bigger office now), and we're still obsessed with making financial indicators accessible. The Canadian market moves fast, and our platform keeps pace with it.
What We Actually Stand For
Real Data, No Hype
We don't predict the future or promise moonshots. We show you what's happening right now with Canadian equities, bonds, and indices. Clean data. Clear context. That's it.
Built for Actual Investors
Whether you're checking your RRSP once a month or managing a small fund, our indicators work the same way. No dumbing down. No unnecessary complexity. Just useful information when you need it.
Always Getting Better
Markets change. Technology improves. We update our models quarterly and roll out new features based on what users actually request. Last year we added 18 new indicator combinations because people kept asking for them.
How We Build Our Platform
- We pull data directly from TSX, TSX Venture, and major Canadian exchanges. No third-party aggregators that might introduce delays or errors.
- Our indicator algorithms get tested against historical data going back 15 years. If something doesn't hold up during the 2008 crisis or the 2020 volatility, we don't include it.
- Every quarter, our team reviews which indicators users actually open versus which ones sit unused. We retire the fluff and double down on what works.
- New features go through beta testing with about 200 users before wide release. We'd rather launch something solid in November than something broken in September.
- Our support team includes people who actually worked in portfolio management. When you email us, you're talking to someone who understands why that RSI reading matters.
Meet One of Our Analysts
Callum Desjardins
Senior Market Analyst
Callum joined us in 2017 after spending six years at a mid-size fund in Calgary. He specializes in momentum indicators and volatility patterns – basically, he can tell you when a stock's about to get interesting.
Before finance, he taught high school math. That background shows up in how he explains complex indicators. He runs our monthly webinars where he walks through real portfolio scenarios using our platform. Last month's session on sector rotation got over 400 attendees.
When he's not analyzing charts, he's probably mountain biking around Peterborough trails or arguing about hockey statistics. He brings that same analytical intensity to everything we build here.